Under 2023 Wisconsin Act 73 (“the Act”), Wisconsin brewers, vintners, and distillers will enjoy not only expanded authority to sell the alcohol beverages they produce but also unprecedented freedom to sell alcohol beverages produced by other firms. Most provisions of the Act take effect on May 1, 2024.
Producers of required minimum volumes of beer, wine, or spirits will be allowed to make sales of any producer’s beer, wine, or spirits on the premises of their production facility and, depending on production volume, at up to three off-premises full service retail outlets (“FSROs”). This is a significant change in state law as it allows producers’ tasting rooms and restaurants to offer a full selection of beer, wine, and spirits to guests visiting their local brewery, winery, or distillery.
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